Fabio Finotti speaks with Mauro Porcini, Senior Vice President and Chief Design Officer of PepsiCo and one of the 25 most influential innovation leaders in the world. Porcini recognizes innovation as his mantra and has radically changed the way some of the most important and richest multinationals of the world do business. He talks with the director of the ICI of New York for a new appointment in front of the “Fireplace” of the “Italian Rooms”, this and about his latest book, “The age of excellence. Innovation and creativity to build a better world “(il Saggiatore).